About Us

Bridal Expo Northeast

Bill G. Lippolis, known as Bridal Billy by his peers in the Wedding Industry, is the Executive Producer of S.M.I. Bridal Expo –a New Jersey based Tradeshow Company. From the inception of his company and following his very first show in 1983 Bridal Expo has been attracting engaged couples that come to get ideas and plan their weddings.

Prior to 1983 Bill worked in the Direct Sales business, marketing cookware and china door to door. Following some time in the field, Bill developed the idea to rent space in local bridal shows, where he became a vendor himself to increase his exposure to prospective clients. After seeing the general overview of shows where he felt cheated to the amount of rent he paid in relationship to the small turnout, he explored the chance to organize his own shows. Teaming up with other professional businesses, collecting the rental fees and reinvesting the money into marketing and promoting the event, Bill worked to put together his vision of what a Bridal Show should be. As the shows grew larger while more and more wedding stores and services became involved, the name Bridal Expo was chartered and incorporated into the professional show that it has become. Bill always embraces any company that has Integrity, Honesty, and Truth in advertising. Like any other business, professional bridal show producers should strive for honesty in their advertising and Bill strives to maintain that standard on a daily basis. Bridal Billy, to this day, is still the creative genius behind the jaw dropping trade shows and elaborate set-ups of some of the most attended wedding planning events in the tri-state area. Bridalbilly is a firm believer that the companies which get the most out of his shows and appreciate the professional set-up are merchants that have done other shows that give the impression of an amateur attempt in their production. The best way to completely understand his concept and passion for the industry is to attend one of his events and you will not leave disappointed. Bill produces only a few shows a year, rather than an abundance of shows that saturate the area and market, exemplifying the terms “Quality over Quantity”and “Less is More”.

At the start of the recent recession, Bill began producing and organizing Wedding Business Networking Events to help area companies meet and do business with other fellow bridal professionals. These Exclusive marketing opportunities include other major players in the wedding industry such as NJWEDDING.COM - Wedding zone.com - Brides NJ - Contemporary Bride Magazine - Wedalert.com - Perfect Wedding Guide –Association for Wedding Professionals (AFWPI), and many others in this team oriented event. Up to this very day, Bill tries to attend every wedding industry gathering to speak with other professionals like himself and learn the latest news to keep up on current trends, which is why Bridal Expo continues to lead the way in the Wedding Trade Show Industry in NJ/PA and DE. Bill Lippolis and Bridal Expo are glad to be a vital part in so many businesses as well as brides’lives that use these shows as a way to connect with each other. We try to make a difference and hope your experience with Bridal Expo will be a memorable one.